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UI/UX Design Web & App Development

TAPiTAG is the
Modern Digital
Card for business

Replace traditional business
cards with smart NFC technology

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Tapi Tag

Smart Networking Made Simple

Tap. Connect. Grow.
 We helped Tapi Tag revolutionize how people share contacts and digital identity — with just a tap.

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Research & Discovery

Understanding the NFC-based networking product required a user-first approach.

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Competitive analysis of digital business card apps

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Identified gaps in user onboarding & post-tap actions

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User profiles: freelancers, entrepreneurs, teams

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Focus: Speed, style, simplicity

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Strategy & Planning

Our roadmap to connect the brand and user experience:

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Brand Identity: Minimal, tech-forward, bold

Crafted a sleek and modern look to reflect innovation and trust in smart networking tools.

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UX Journey: From tap to contact capture in under 3 steps

Focused on reducing friction — making the user's journey intuitive, fast, and conversion-focused.

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Multi-product flow: Cards, tags, accessories

Designed a scalable system that supports various NFC-enabled products under one experience.

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Multi-product flow: Cards, tags, accessories

Designed a scalable system that supports various NFC-enabled products under one experience.

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Johnson, 31

Freelance marketing consultant

Background

Attends events, workshops, and client meetings regularly

Challenges

  • A seamless digital alternative to business cards
  • Integration with tools like LinkedIn, Calendly, CRM
  • Easy setup and personalization

Challenges

  • A seamless digital alternative to business cards
  • Integration with tools like LinkedIn, Calendly, CRM
  • Easy setup and personalization

Challenges

  • A seamless digital alternative to business cards
  • Integration with tools like LinkedIn, Calendly, CRM
  • Easy setup and personalization

Challenges

  • A seamless digital alternative to business cards
  • Integration with tools like LinkedIn, Calendly, CRM
  • Easy setup and personalization

Problems and
their Solutions

Many individuals experience mental health challenges such as anxiety,
depression, stress, and burnout, yet face significant barriers to accessing
timely, affordable, and effective support. These barriers often include:

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Key Problems
  • Outdated Paper Business Cards

    Traditional cards are easy to lose, expensive to reprint, and offer no interactivity.

  • Outdated Paper Business Cards

    Traditional cards are easy to lose, expensive to reprint, and offer no interactivity.

  • Outdated Paper Business Cards

    Traditional cards are easy to lose, expensive to reprint, and offer no interactivity.

  • Outdated Paper Business Cards

    Traditional cards are easy to lose, expensive to reprint, and offer no interactivity.

  • Our Solutions
  • Outdated Paper Business Cards

    Traditional cards are easy to lose, expensive to reprint, and offer no interactivity.

  • Outdated Paper Business Cards

    Traditional cards are easy to lose, expensive to reprint, and offer no interactivity.

  • Outdated Paper Business Cards

    Traditional cards are easy to lose, expensive to reprint, and offer no interactivity.

  • Outdated Paper Business Cards

    Traditional cards are easy to lose, expensive to reprint, and offer no interactivity.

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    STYLE GUIDE

    Typography and Colors

    mobile
    Font

    Nunito Sans

    light

    ABCDEFGHIJKLMNOPQRSTUVWXYXZ

    REGULAR

    ABCDEFGHIJKLMNOPQRSTUVWXYXZ

    MEDIUM

    ABCDEFGHIJKLMNOPQRSTUVWXYXZ

    SEMI BOLD

    ABCDEFGHIJKLMNOPQRSTUVWXYXZ

    BOLD

    ABCDEFGHIJKLMNOPQRSTUVWXYXZ

    Colours

    #0C0C0C
    Smoky Black

    #48145C
    American Purple

    #CF4EFF
    Heliotrope

    #F6F6F6
    Cultured white

    Wireframe

    Wireframe

    tapitag
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    Tech Stack

    Development Process

    The development process focused on building a secure, user-friendly platform with categorized
    content delivery and integrated advertisement management.

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    Frontend

    Process: We use Flutter for its cross-platform power — write once, deploy on both iOS and Android. Why it works: Faster development, unified UX, and reduced maintenance costs.

    Why it works: Faster development, unified UX, and reduced maintenance costs.

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    Backend

    Process: Our backend architecture is modular and optimized for speed and scalability.

    Why it works: Real-time capabilities, lightweight API responses, and smooth integration with frontend and database layers.

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    Database

    Process: We implemented a dynamic NoSQL structure to support evolving user data and flexible features.

    Why it works: Cloud-native, scalable, and perfect for performance under load.

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    Authentication

    Process: Quick integration of secure login methods, including email, Google, and guest access.

    Why it works: Fast setup, bulletproof security, and seamless user onboarding.

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    Push Notifications

    Process: We use Flutter for its cross-platform power — write once, deploy on both iOS and Android. Why it works: Faster development, unified UX, and reduced maintenance costs.

    Why it works: Faster development, unified UX, and reduced maintenance costs.

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    In-App Purchases

    Process: Our backend architecture is modular and optimized for speed and scalability.

    Why it works: Real-time capabilities, lightweight API responses, and smooth integration with frontend and database layers.

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    Audio Streaming

    Process: We implemented a dynamic NoSQL structure to support evolving user data and flexible features.

    Why it works: Cloud-native, scalable, and perfect for performance under load.

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    CI/CD Automation

    Process: Quick integration of secure login methods, including email, Google, and guest access.

    Why it works: Fast setup, bulletproof security, and seamless user onboarding.

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    High fidelity

    Final App Screen

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    Testing & QA

    Thorough manual and automated tests ensured smooth
    performance, reliable audio, and a user-friendly
    experience.

    step1 1

    Manual Testing

    1. Cross-device compatibility checks (Android & iOS)
    2. UI/UX validation with real user scenarios
    3. Offline mode and background audio behavior
    4. Subscription flow and in-app purchase testing
    step1 2

    Manual Testing

    1. Cross-device compatibility checks (Android & iOS)
    2. UI/UX validation with real user scenarios
    3. Offline mode and background audio behavior
    4. Subscription flow and in-app purchase testing
    step1 3

    Manual Testing

    1. Cross-device compatibility checks (Android & iOS)
    2. UI/UX validation with real user scenarios
    3. Offline mode and background audio behavior
    4. Subscription flow and in-app purchase testing
    step1 4

    Manual Testing

    1. Cross-device compatibility checks (Android & iOS)
    2. UI/UX validation with real user scenarios
    3. Offline mode and background audio behavior
    4. Subscription flow and in-app purchase testing

    Deployment & Launch

    The app was launched on Google Play and App Store with CI/CD automation, ensuring a smooth and timely release. Post-launch updates were driven by user feedback.

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    googleplay tapitag_mobile_app_screen
    1

    Weekly updates based
    on early user feedback

    2

    In-app survey to
    gather user
    insights

    3

    Scalable backend
    ready for growth

    500+

    Taps and profile views within the first 2 months

    4.7★

    Average user rating across app and web platforms

    12+ min

    Average time spent per session on user dashboard

    42%

    Free-to-paid product conversion rate via NFC card upgrades

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