- By :
- Jani Carol
Feb 14 , 2018
Nowadays, mobile app development is the most talked topic as there are various iPhone app developers who have the view of the mobile application development at the saturation point. There are numerous companies which are switching up to their website that has been ignored for a couple of months. Also, there might be issues as individuals confused to choose the right iPhone app development company.
Have you ever think of? What is the reason that mobile application world is reaching the highest level? But still, the web is popular in the world of the IT. Most of the individuals want to know about the application being featured in the store of application. But in this article, you will learn about everything.
Current situation of the Ecosystem of Mobile App:
If we will see a figure of the mobile App store, you will get to know there are more than 40k to 50k apps being submitted to the iOS store. But the main issue is that until the mobile application being capable to manage itself in top 1000 categories of the app store otherwise there will not be any chances for the success. According to the recent study done by Activate, only 20% app publishers used to get the app store used to earn total 60% of total app store revenue.
Discovery of the Application:
For making the application successful, the user needs to explore the potential of the new application. Now let’s watch that how the app would comes to the notice among the users. Primarily, the app becomes demanded with two hacks i.e. a great strategy of marketing and the app uniqueness. The well researched mobile application marketing strategies need the paid promotion which is much costly. But, still, the price of the user acquisition has increased consequently as compared to the past few months. Also, the well-researched marketing strategy includes the marketing of application store i.e. ASP that has two ways such as featured app as well as the category of the popular applications. But still both the ways are reserved up for the selected brands and so the new brands need to do struggle and get themselves noticed by the users.
Some of the marketers of mobile users to follow the approach of charting where they used to buy thousands of fake install overseas in just a small window so as to push the application above the fold in the chart of the category. Well, this is the sickening practice but still, it renders the mechanics of application explored work.
What are the areas of Pain for the mobile application?
Rating as well as ratings of application:
Once the application has been discovered, there are various other litmus tests being waiting for it. One of the biggest litmus tests is to get reviews as well as ratings from the application users. There are just a few users who used to provide 5 stars to the application even if they used to fulfill the purpose of the user. Thus, you need to manage your review app page effectively as the low rated applications are not being preferred by anyone and afterward it will make the things wrong for you.
The smart phones of the individuals are usually stuffed with the images or some of the other mobile application. Thus, in this scenario, downloading the new application is much painful as the space is much limited to the users. The manufacturers of the mobile such as Apple has started charging extra for the increasing the space of the disk. As the example, upgrading the space of the phone for 64 gigabytes, the user needs to pay $2 for each gigabyte. Due to the limited space, users always need to compare the personal collection to use the mobile app such as it can make things worse.
How to beat these challenges?
According to my opinion, the app stores can be adopted simple methodology. The app stores also can adopt the algorithm which can help them rank their apps with their age as well as performance. As soon the app will get updated, the age of the app will get refreshed. The performance of the application would determine its ranking then. The vacant place would get filled up with the new application so as to give the opportunity to the new applications for showing their performance.
By just following the simple method, new app publishers would largely get the advantage and the user can be able to witness something unique and special.
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